Coffee Industry News

Japan To Can PNG Coffee (24/08/11)

A leading importer and distributor of green bean coffee in Japan is working to develop a canned brand of PNG coffee for the Japanese market.

The Kanematsu Corporation Assistant Manager for Beverage Ingredients Section, Mr. Yajuro Takei visited the Coffee Industry Corporation Ltd head office in Goroka to
present the proposal to the CIC, CEO Mr. Navi Anis and his staff recently.

He was accompanied by Managing Director of Awute Coffee Ltd, Mr. Huke Awute and Operations Manager, Mr. David Rumba Rumba.

Mr. Takei said the Kanematsu Corporation has registered the name; “Tropical Mountain” as the trademark for the canned PNG coffee with the Japan Patient Office on 16th of January 2009 and is visiting PNG to seek CIC’s assistance in provision of quality assurance services and to secure
a coffee supplier, preferably, a local PNG exporter operating in the
Eastern and Western Highlands provinces.

He said the Japanese canned coffee market is led by two big brands; Emerald Mountain and Rainbow Mountain, processed using coffee from Colombia and Guatemala respectively, who are world market competitors of PNG.

Mr. Anis said the request by the Kanematsu Corporation is good and CIC is prepared to assist such projects as long as it will benefit the smallholder coffee growers in PNG and add value to smallholder farmers coffee income.

He said the PNG coffee industry has a competitive coffee market and in order for Kanematsu Corporation to get the required quality and volume of coffee from smallholders, it has to pay a slightly higher price than that offered in the market.

The Tropical Mountain brand is aiming to promote AAA grade of PNG coffee. According to trade statistics data by Japan’s Ministry of Trade and Economy, PNG is ranked the 8th among other coffee suppliers to Japan and the project is expecting to raise PNG’s rank to the 6th position.

 

 

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Updated: October 5, 2011